H&M’s collaborations became quite famous and causes a lot of fuss every time the new designer is supposed to be unveiled (eg. it was rumored that this fall collaboration might be with Bottega Veneta).
It all started in November 2004 when the brand offered first diffusion lines’ pieces (in selected stores) designed by Karl Lagerfeld. It was followed by the collections by Stella McCartney in November 2005 and by Victor & Rolf in November 2006.
However in, this time, March 2007 H&M collaborated with pop queen herself – Madonna, only to collaborate with game developers Maxin in June to create The Sims 2 collection.
But in November 2007 the brand was back with some high-octane fashion, new pieces designed by Roberto Cavalli. In 2007 they also launched a line designed by Minogue (but available only in China).
By the time in 2008 H&M teamed up with exclusive (and unfortunately underrater in Europe) brand Comme des Garçons.
In 2009 we had a pleasure to have two lines designed by Matthew Williamson (one of my favourite designers!) – one for women and one for men (for the first time). Also in 2009 the brand launched collection of shoes and handbags by Jimmy Choo, and also some pieces of clothing designed by him. Sonia Rykiel collaboration was in 2009 as well, the line included ladies knitwear and lingerie.
In November 2010 we had a pleasure to buy some Lanvin, as it was the next collaboration.
For SS 2011 the brand teamed up with blogger Elin Kling, only to collaborate with… Versace for its newest collection! (in selected stores in November).
So… are you as excited to see new Donatella’s designs of iconic pieces as I am?