LFW editorialsPosted: June 5, 2011
We all know so much about fashion weeks thanks to press and designers themselves, don’t we? There’s hardly any news left to be introduced to you. I’m not gonna write about shows (it’s pointless as they were about four months ago and we are already gearing for September ones), not about collections (because we already know all pieces by heart), nor gossips (we heard them all). But there’s one thing I didn’t know when I went to LFW and I want to share it with you. Or I didn’t aknowledged it.
TONS OF FREE EDITORIALS. (so next time you are at fashion week, put your hands on them)
Those were special editions of a lot of magazines or special papers available only during LFW. People giving them away were standing all time near the entrance, pushing them into your hands as you walked in. When you walked in there is another bunch of people pressing even more of them into your hands. And if you went shopping during fashion week, Oxford St was full of them too.
The best of them is of course LFW Daily. Official paper of the LFW, published everyday (during fashion week), distributed for free (but you have to be quick to grab yourself a copy!). Unfortunately due to too heavy luggage (hurray London shopping!) I had to throw away copies of all editorials I collected there (apparently, somehow two managed to make it back home with me).
The only two copies marvellously salvaged are: fashion special edition of es magazine and HH magazine.
So take a quick look at them with me and get inspired!
(do you recognise? it’s Anna Dello Russo and Daphne Suzannah Diana Jaon Guiness)
Note: I am really sorry about the poor quality of the photos, they were taken with my mobile phone.