My reminiscences of LFWPosted: June 4, 2011
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Those of you who read my facebook or twitter know that yesterday I cought some kind of memories flow and spent evening contemplating about my February trip to London – yes! LFW!!!
It was my first eye-to-eye contact with a Fashion Week. And well… I had mixed feelings. (Wait. What?! Fashion Weeks are the best thing ever and experiencing them… priceless! Yes, you are right, but… well. Keep reading.)
As some of you know, and some don’t, LFW takes place at Sommerset House (a beautiful bulding with a stunning courtyard in the heart of London). I arrived there and there was my disappointment. I seriously have no idea what I was expecting. Probably a lot of people, running around, talking fashion, busy to make everything perfect, lots of paparazzi, lots of everything and God knows what more. So when I arrived there, Sommerset House looked like this:
(yes, this small black thing in the middle of my photo is actually a poster of LFW – the only sign…)
I stood for a while, blinking and rearranging my thoughts, thinking that the poster is the only sign of LFW (one of the most important events in a fashion world. You have to be kidding me!!) but then I saw few people distributing special editions of fashion magazines at the entrance. It gave me confidence and I walked in.
Much better, right? They had this huge (enormous) tent pitched at the center of the courtyard. This is a photo from the front (from Strand St), where they also installed this big screen showing the most important caltwalks for people who didn’t get an invitation to the shows (great idea!) (The screen I mean, not lack of invitations).
My second (and last) disappointment – people. This time I know what I was expecting – a bunch of fashionable people talking secretly here and there, lots of photographers and ever more crew, maybe some super famous people as well. The case is – I saw photographers (I’ve never seen more of them at one place actually. There was at least two photographers for each non-photographer. Crazy much?), saw lots of crew, technicians, models… And a lot of freaky people. Well, yeah. There were a lot of people, not fashionable nor chic at all, wearing outfits which just screamed for attention (pathetic). They were wandering around trying too hard to be photographed. It made me so angry, but I guess that’s just how it has to be.
There was also a beautiful Exhibition at Sommerset House linked to LFW (unfortunately I don’t have any photos from there). Over 150 designer brands showcased their collections there. You can read more about it here.
So two diappointments aren’t that much, right? After this cold shower and realizing that no one really cares (there were no buzz in the city, nor even at Strand St) (you just have to be in the fashion world to feel it and get the idea that something very importnat is happaning right near you), the whole week turned to be amazing. And for the end of this oddly long post I will give you a laugh – the best memory of it? No, not the Exhibition (but it was so beautiful), not shows I attended (but they were great), but camping (CAMPING!) in front of Burberry tent just to see people (and CB – well, he’s a person too, but The Person) walking in. 🙂
Have a nice Saturday and come back tomorrow for part 2 of this post 🙂